PASCO COUNTY, Fla. (March 7, 2019) – What goes better with sports than a cold, crisp, craft beer? Experience Florida’s Sports Coast has formed a game winning partnership with one of Florida’s fastest growing craft breweries for a one-of-a-kind specialty brew, Florida’s Sports Coast Pale Ale.

Inspired by the destinations new sports-centered brand rollout, Big Storm Brewing Co., created the perfect beer to mirror the classic game winning combo blending brand and brew in taste, color and drinkability. This light bodied, full flavor pale ale offers notes of citrus with a rich golden hue to match the brands color palette. Complete with a deliciously smooth, caramel finish, Florida’s Sports Coast Pale Ale can easily be enjoyed after any big game victory.

Big Storm Brewing Co., is one of the fastest growing independent craft breweries and has called Florida’s Sports Coast home since its first brew.

“Big Storm started with a small taproom in an industrial park in Odessa as the county’s first craft brewery and we have been growing ever since,” said Big Storm Brewing founder Mike Bishop. “So it is not only an honor, but a joy to be able to partner with Florida’s Sports Coast and brew specialty pale ale to help promote a county and area of the Sunshine State that we love.”

Florida’s Sports Coast Pale Ale will be used to spread brand visibility throughout the destination, state and beyond. Enjoy a fresh pint of Florida’s Sports Coast Pale Ale when you plan your trip to Experience Florida’s Sports Coast.

To learn more about Florida’s Sports Coast, visit the DMO’s new website www.FLSportsCoast.com or engage with the destination on Instagram, Twitter and Facebook @FLSportsCoast. Let’s Play!

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Florida’s Sports Coast — the new and exciting identity for Visit Pasco — offers travelers the chance to score once-in-a-lifetime memories with thrilling athletic opportunity. Home to 742 square miles of rolling green hills, scenic coastlines, countless amateur sports venues and complexes, picturesque trails and rich culture, this active destination offers game-changing experiences for everyone to enjoy— all situated on the beloved Gulf of Mexico. Paying homage to its sports roots, the destination’s new tagline, “Let’s Play!,” celebrates the active traveler, adventurous family, avid angler and lively local in an approachable and spirited way. The sports-inspired lifestyle is celebrated in numerous aspects of today’s society and this motto is a promise to travelers that meaningful and epic activities can be found across this energetic destination. Most notably known for being home to the largest hockey complex in the Southeast US, which acted as the Olympic training center for the 2018 Winter Olympics, the destination has redefined the recreational retreat and serves up endless fun for adventure seekers. With 35 area parks, vibrant nature trails, thrilling zip line courses, hot air balloon outings, nearby islands with four artificial reefs, year-round recreational fishing, paddleboard and kayak trails, the options for exploration are unlimited. To learn more about Florida’s Sports Coast, visit the DMO’s new website www.FLSportsCoast.com or engage with the destination on Instagram, Twitter and Facebook @FLSportsCoast. Let’s Play!