{"id":3957,"date":"2019-03-07T13:35:13","date_gmt":"2019-03-07T18:35:13","guid":{"rendered":"https:\/\/flsportscoast.wpengine.com\/press-release\/pasco-county-rebrand-2\/"},"modified":"2019-03-07T13:35:13","modified_gmt":"2019-03-07T18:35:13","slug":"pasco-county-rebrand","status":"publish","type":"press_releases","link":"https:\/\/flsportscoast.com\/fr\/press_releases\/pasco-county-rebrand\/","title":{"rendered":"VISITEZ LE COMT\u00c9 DE PASCO R\u00c9V\u00c8LE UNE NOUVELLE MARQUE DE DESTINATION COMME LA C\u00d4TE SPORTIVE DE LA FLORIDE"},"content":{"rendered":"

COMT\u00c9 DE PASCO, Floride.<\/strong> - 7 mars 2019 - Visit Pasco, l'organisation officielle de marketing de destination du comt\u00e9 de Pasco, en Floride, annonce un manuel de marketing strat\u00e9gique pour 2019 - pr\u00e9sentant une nouvelle identit\u00e9 et une marque touristique \u00e9lev\u00e9e comme La c\u00f4te sportive de la Floride<\/em>.<\/p>\n

Offrant aux voyageurs la possibilit\u00e9 de marquer des souvenirs uniques, la nouvelle marque de Visit Pasco int\u00e8gre un nouveau logo ludique et distinctif, un site Web exp\u00e9rientiel et convivial, une palette de couleurs de marque dynamique, de nouvelles plateformes sociales engageantes et des objectifs dynamiques. messages cibl\u00e9s entourant les initiatives de niche au sein de la destination. Ces \u00e9l\u00e9ments sont des moteurs cl\u00e9s du succ\u00e8s de la destination en tant que concurrent important dans l'espace du tourisme et de l'h\u00f4tellerie sur le march\u00e9 de la Floride et \u00e0 l'\u00e9chelle nationale.<\/p>\n

Rendant hommage \u00e0 ses racines sportives, le nouveau slogan et la voix de la marque, "Let's Play!", c\u00e9l\u00e8bre le voyageur actif, la famille aventureuse, le p\u00eacheur passionn\u00e9 et le local anim\u00e9 d'une mani\u00e8re accessible et pleine d'entrain. Le style de vie inspir\u00e9 du sport est c\u00e9l\u00e9br\u00e9 dans de nombreux aspects de la soci\u00e9t\u00e9 d'aujourd'hui et cette marque est une promesse aux voyageurs que des activit\u00e9s significatives et aventureuses peuvent \u00eatre trouv\u00e9es dans cette destination \u00e9nergique.<\/p>\n

Soutenir cet effort pour diffuser la visibilit\u00e9 de la marque, est un partenaire pr\u00e9cieux et un fan d\u00e9vou\u00e9 de la destination - Big Storm Brewery - l'une des brasseries artisanales ind\u00e9pendantes \u00e0 la croissance la plus rapide de la r\u00e9gion de la baie. Florida's Sports Coast et Big Storm Brewery s'associent pour offrir aux r\u00e9sidents et aux visiteurs une bi\u00e8re de marque r\u00e9volutionnaire pour comm\u00e9morer cette p\u00e9riode passionnante - la Florida's Sports Coast Pale Ale. Cette bi\u00e8re blonde au corps l\u00e9ger est infus\u00e9e d'ar\u00f4mes d'agrumes et arbore une teinte dor\u00e9e qui correspond \u00e0 la nouvelle palette de couleurs de la destination. \u00ab Le comt\u00e9 de Pasco est notre maison. Big Storm a commenc\u00e9 avec une petite brasserie dans un parc industriel \u00e0 Odessa en tant que premi\u00e8re brasserie artisanale du comt\u00e9 et nous n'avons cess\u00e9 de cro\u00eetre depuis \u00bb, a d\u00e9clar\u00e9 le fondateur de Big Storm Brewing, Mike Bishop. "Ce n'est donc pas seulement un honneur, mais une joie de pouvoir s'associer \u00e0 la Sports Coast de Floride et de brasser une pale ale de sp\u00e9cialit\u00e9 pour aider \u00e0 promouvoir un comt\u00e9 et une r\u00e9gion du Sunshine State que nous aimons."<\/p>\n

"L'identit\u00e9 et la campagne marketing compl\u00e8te de Florida's Sports Coast s'inspirent des meilleures caract\u00e9ristiques que Pasco a \u00e0 offrir, les sports sans fin de la destination, \u00e0 la fois dans les cat\u00e9gories loisirs et organis\u00e9es", a d\u00e9clar\u00e9 Adam Thomas, directeur du tourisme chez Experience Florida's Sports Coast. "Nous sommes convaincus que cette vision amplifi\u00e9e capture vraiment l'image et le message de la destination, cr\u00e9ant une opportunit\u00e9 pour Visit Pasco d'\u00e9voluer \u00e0 mesure que l'industrie \u00e9volue - en r\u00e9pondant \u00e0 nos visiteurs."<\/p>\n

Des parcours de tyrolienne palpitants aux sentiers de cano\u00eb captivants, en passant par le hockey sur glace et le parachutisme aliment\u00e9 par l'adr\u00e9naline, la Florida's Sports Coast invite les clients \u00e0 venir jouer parmi les meilleurs de la c\u00f4te du golfe de Floride.<\/p>\n

Pour en savoir plus sur la c\u00f4te sportive de la Floride, visitez le nouveau site Web du DMO<\/strong>
\nwww.FLSportsCoast.com<\/a> ou engagez-vous avec la destination sur Instagram, Twitter et Facebook @FLSportsCoast. Jouons!<\/p>\n

###<\/p>\n

\u00c0 propos de la c\u00f4te sportive de la Floride<\/strong>
\nLa Florida's Sports Coast - la nouvelle identit\u00e9 passionnante de Visit Pasco - offre aux voyageurs la possibilit\u00e9 de marquer des souvenirs uniques avec des opportunit\u00e9s sportives palpitantes. Abritant 742 miles carr\u00e9s de collines verdoyantes, des c\u00f4tes pittoresques, d'innombrables sites et complexes sportifs amateurs, des sentiers pittoresques et une culture riche, cette destination active offre des exp\u00e9riences r\u00e9volutionnaires pour le plaisir de tous, le tout situ\u00e9 sur le bien-aim\u00e9 golfe du Mexique. Rendant hommage \u00e0 ses racines sportives, le nouveau slogan de la destination, "Let's Play!", c\u00e9l\u00e8bre le voyageur actif, la famille aventureuse, le p\u00eacheur passionn\u00e9 et le local anim\u00e9 d'une mani\u00e8re accessible et pleine d'entrain. Le style de vie inspir\u00e9 du sport est c\u00e9l\u00e9br\u00e9 dans de nombreux aspects de la soci\u00e9t\u00e9 d'aujourd'hui et cette devise est une promesse aux voyageurs que des activit\u00e9s significatives et \u00e9piques peuvent \u00eatre trouv\u00e9es dans cette destination \u00e9nergique. Plus particuli\u00e8rement connue pour abriter le plus grand complexe de hockey du sud-est des \u00c9tats-Unis, qui a servi de centre d'entra\u00eenement olympique pour les Jeux olympiques d'hiver de 2018, la destination a red\u00e9fini la retraite r\u00e9cr\u00e9ative et offre un plaisir sans fin aux amateurs d'aventure. Avec 35 parcs de la r\u00e9gion, des sentiers naturels anim\u00e9s, des parcours de tyrolienne passionnants, des sorties en montgolfi\u00e8re, des \u00eeles voisines avec quatre r\u00e9cifs artificiels, de la p\u00eache r\u00e9cr\u00e9ative toute l'ann\u00e9e, des sentiers de planche \u00e0 pagaie et de kayak, les options d'exploration sont illimit\u00e9es. Pour en savoir plus sur la c\u00f4te sportive de la Floride, visitez le nouveau site Web du DMO www.FLSportsCoast.com<\/a> ou engagez-vous avec la destination sur Instagram, Twitter et Facebook @FLSportsCoast. Jouons!<\/p>","protected":false},"excerpt":{"rendered":"

Comt\u00e9 de Pasco, Floride \u2013 7 mars 2019 \u2013 Visit Pasco, l\u2019organisme officiel de promotion touristique\u2026<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"class_list":["post-3957","press_releases","type-press_releases","status-publish","hentry"],"acf":[],"yoast_head":"\nVISIT PASCO COUNTY REVEALS DESTINATION REBRAND AS FLORIDA\u2019S SPORTS COAST | Florida's Sports Coast<\/title>\n<meta name=\"description\" content=\"PASCO COUNTY, Fla. \u2013 March 7, 2019 \u2013 Visit Pasco, the official destination marketing organization for Pasco County, Florida, announces strategic marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flsportscoast.com\/fr\/press_releases\/pasco-county-rebrand\/\" 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