{"id":160252,"date":"2021-10-12T09:12:17","date_gmt":"2021-10-12T13:12:17","guid":{"rendered":"https:\/\/flsportscoast.com\/?post_type=press_releases&amp;p=160252"},"modified":"2021-10-12T09:12:17","modified_gmt":"2021-10-12T13:12:17","slug":"floridas-sports-coast-wins-big-for-beer-partnership","status":"publish","type":"press_releases","link":"https:\/\/flsportscoast.com\/es\/press_releases\/floridas-sports-coast-wins-big-for-beer-partnership\/","title":{"rendered":"Sports Coast de Florida gana a lo grande con Beer Partnership"},"content":{"rendered":"<p>Primer destino de Florida en ganar un premio Henry por una comercializaci\u00f3n de cerveza<\/p>\n<p>Trinity, FL- (8 de octubre de 2021)- Experience Florida&#039;s Sports Coast (FSC), la organizaci\u00f3n de marketing de destinos para el condado de Pasco (DMO), gan\u00f3 el primer lugar por su exclusiva asociaci\u00f3n de marketing con Escape Brewing Company.<\/p>\n<p>FSC recibi\u00f3 recientemente un Premio Henry en la ceremonia del banquete de la Conferencia del Gobernador de VISIT FLORIDA, que se llev\u00f3 a cabo el 8 de septiembre en The Diplomat en Hollywood, Florida.<\/p>\n<p>\u201cGanar un Premio Henry es como ganar la Copa Stanley o el Trofeo Lombardi en turismo\u201d, dijo el Director de Turismo, Adam Thomas.<\/p>\n<p>Este es el primer premio Henry para FSC desde el cambio de marca de Visit Pasco en marzo de 2019. El Henry fue otorgado por la categor\u00eda de recursos\/material promocional-consumidor.<\/p>\n<p>La asociaci\u00f3n entre Sports Coast de Florida y Escape Brewing Company naci\u00f3 del deseo del destino de diversificar sus esfuerzos de marketing al encontrar una forma \u00fanica de promover a\u00fan m\u00e1s la identidad centrada en el deporte de la marca. As\u00ed naci\u00f3 la Sports Coast pilsner.<\/p>\n<p>\u201cA trav\u00e9s de esta cerveza, Escape Brewing ha creado la traducci\u00f3n sensorial perfecta de qui\u00e9nes somos como destino\u201d, dijo Thomas.<\/p>\n<p>La creaci\u00f3n de un art\u00edculo promocional que pudiera usarse para fomentar la defensa del destino tanto desde el punto de vista local como del visitante fue importante para la Costa Deportiva de Florida.<\/p>\n<p>Originalmente pensada para su uso en ferias comerciales como un complemento \u00fanico, la estrategia de marketing de la cerveza tuvo que adaptarse debido a la pandemia. FSC y Escape cambiaron de marcha y se enfocaron en usar la cerveza para expandir el conocimiento de la marca e incorporar a los residentes locales del condado de Pasco en apoyo de la nueva identidad de marca.<\/p>\n<p>&quot;Con la distribuci\u00f3n de la cerveza a varios socios comerciales en todo el destino, tanto los visitantes como los lugare\u00f1os pueden ver la Sports Coast pilsner en su bar o restaurante favorito o en su hotel y saber que son parte de Sports Coast de Florida&quot;, dijo Thomas. .<\/p>\n<p>Esto tambi\u00e9n condujo a la campa\u00f1a &quot;Tenga uno con nosotros&quot;, donde se entreg\u00f3 una pilsner de Sports Coast gratis a los trabajadores de primera l\u00ednea como muestra de agradecimiento. Como parte de esa campa\u00f1a, el destino y la cervecer\u00eda entregaron m\u00e1s de 100 latas de pilsner Sports Coast a los trabajadores de primera l\u00ednea.<\/p>\n<p>\u201cEstamos muy emocionados de ser socios de Sports Coast de Florida y estamos verdaderamente orgullosos del Sports Coast Team por ganar el Premio Henry de VISIT FLORIDA. Es emocionante ver que nuestro condado sea reconocido como un destino principal en Florida\u201d, dijo John McGregor, cofundador de Escape Brewing Company.<\/p>\n<p>De acuerdo con VISIT FLORIDA, \u201cLos Premios Flagler son una competencia estatal anual que reconoce el destacado marketing tur\u00edstico de Florida. El programa fue creado por VISIT FLORIDA para honrar a las innumerables personas y organizaciones que ayudan a posicionar a Florida como el destino tur\u00edstico n\u00famero 1 del mundo. Cada a\u00f1o, los Premios Flagler rinden homenaje a los esfuerzos decididos de aquellos que utilizan su habilidad, ingenio, creatividad y esp\u00edritu innovador para comercializar Florida en el mundo\u201d.<\/p>\n<p>\u201cEstoy muy orgulloso del equipo Sports Coast de Florida por ganar su primer premio Henry de Visit Florida\u201d, dijo el comisionado del condado de Pasco y presidente del Consejo de Desarrollo Tur\u00edstico, Mike Moore. \u201cEl \u00e9xito de Sports Coast de Florida no es un accidente. Lo ves en reconocimientos como The Henry y una tasa de ocupaci\u00f3n superior a la media estatal. Este \u00e9xito proviene de las decisiones estrat\u00e9gicas tomadas por la Junta, el Consejo de Desarrollo Tur\u00edstico, el equipo de DMO y nuestros socios comunitarios como Escape Brewing\u201d.<\/p>\n<p><strong>Para obtener m\u00e1s informaci\u00f3n, comun\u00edquese con Kolby Gayson, Gerente de Comunicaciones de la Costa Deportiva de Florida al 727-514-1675 o <\/strong><a href=\"mailto:kkucyk@flsportscoast.com\"><strong>kkucyk@flsportscoast.com<\/strong><\/a><strong>. Aprender m\u00e1s acerca de <\/strong><a href=\"https:\/\/flsportscoast.com\/es\/\"><strong>Costa Deportiva de Florida<\/strong><\/a><strong> y su asociaci\u00f3n con <\/strong><a href=\"https:\/\/www.escapebrewingcompany.com\/\"><strong>Compa\u00f1\u00eda cervecera Escape<\/strong><\/a> <a href=\"https:\/\/flsportscoast.com\/es\/escape-from-boring-beer-experience-floridas-sports-coast\/\"><strong>aqu\u00ed.<\/strong><\/a><strong> S\u00edganos en las redes sociales @flsportscoast y @escapebrewing. <\/strong><\/p>\n<p>Ver archivos multimedia disponibles <a href=\"https:\/\/www.dropbox.com\/sh\/0ca305zlmwmirfi\/AAB-iPS5TaNw-yjIHNlZpAiQa?dl=0\">aqu\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Primer destino de Florida en ganar un premio Henry por una comercializaci\u00f3n de cerveza<\/p>\n<p>Trinity, FL- (8 de octubre de 2021)-\u2026<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"class_list":["post-160252","press_releases","type-press_releases","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Florida\u2019s Sports Coast Wins Big for Beer Partnership | Florida&#039;s Sports Coast<\/title>\n<meta name=\"description\" content=\"First Florida Destination to Win a Henry Award for a Beer Marketing Trinity, FL- (October 8, 2021)- Experience Florida\u2019s Sports Coast (FSC), the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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